camo Inc. and Royal Holdings Co., Ltd. will jointly hold a Hokuriku Fair at approximately 200 Royal Host restaurants nationwide from December 2026 through February 2027, pairing sake from Noto breweries with the restaurant chain's menu. As part of ongoing recovery support following the 2024 Noto Peninsula Earthquake, the fair will feature sake from four Noto breweries: Tsuruno Shuzoten, Hiyoshi Shuzoten, Shirafuji Shuzoten and Matsunami Shuzo.
The initiative grew out of dialogue at the Noto Multi-Sector Dialogue, hosted by the Japan Association of Corporate Executives (Keizai Doyukai), and was announced on May 23, 2026, at Noto Airport in Wajima, Ishikawa Prefecture. camo has continued to connect Noto breweries with drinkers nationwide through its Noto Sake Support project since immediately after the earthquake; this collaboration with Royal Holdings now extends that support into the restaurant and food industry.